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SRL Group's Brands - B2C-Business To Customer
What is Business To Customer (B2C)?
The term Business To Customer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. Business To Customers refers to the process of businesses selling products and services directly to customers, with no middle person.
![SRL GROUP BRAND](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=230,fit=crop/m5KDvrpgDJFZ3G1y/brand-1-m5KDQyQrapsV4ZKy.png)
![SRL GROUP BRAND](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=320,fit=crop/m5KDvrpgDJFZ3G1y/brand-1-m5KDQyQrapsV4ZKy.png)
A Brand licensing is the practice of granting permission to a company or individual to use a trademarked or copyrighted brand name, logo, or character for a specific period and purpose, in exchange for a fee or royalty. This allows the licensee to leverage the established brand's recognition and reputation to market their products, services, or promotions while ensuring that the licensor retains ownership and control over the intellectual property.
What is Brand & Brand Licensing ?
A Brand is more than just a logo or a name; it encompasses the entire identity and perception of a company, product, service, or individual. It's the unique set of associations and emotions that people connect with that entity. Brands are built through consistent messaging, visual identity, customer experiences, and overall reputation. Strong brands create trust, loyalty, and recognition among their target audience, distinguishing themselves from competitors in the market.